Despite the immense popularity among the patrons these days, the glory of brick-and-mortar store has not lost yet. It has been learnt from the market reports that even still today physical stores have certain advantages over online stores. The first advantage is that a majority of the shoppers are inclined to see, feel and try the products they are about to purchase which is absent in case of online shopping. In addition, the factor of immediate gratification is another dominant factor that influences the shoppers to purchase from physical stores.